Privacy Policy

This privacy policy explains how FIREAGENT LTD collects, uses and protects personal data when you use fireagent.co.uk and our trade services. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.

Who we are

FIREAGENT LTD is a private limited company registered in England and Wales (company number 17239099), trading as FireAgent. Our registered office is Hawker Business Park, Melton Road, Burton on the Wolds, Loughborough, Leicestershire, LE12 5TQ. We are the data controller responsible for your personal data. Based on the nature of our processing (administering trade accounts, orders and related business communications), we are not required to pay the data protection fee to the Information Commissioner's Office (ICO); should that position change, we will register accordingly. You can contact us about privacy matters at shop@fireagent.co.uk.

What personal data we collect

We may collect and process the following categories of data:

• Account data — name, business/trade account details, login credentials and role.
• Contact data — email address, telephone number and the business you represent.
• Billing and delivery data — billing address, delivery address and the information needed to fulfil orders.
• Order and quote history — the quotes, carts, orders and related correspondence associated with your account.
• Site usage data — technical data such as IP address, device/browser information and, with your consent, analytics about how you use the site.

We do not knowingly collect special category data, and we operate on a trade-only basis (we deal with businesses, not consumers).

Lawful bases for processing

We rely on the following lawful bases under the UK GDPR:

• Performance of a contract — to set up your trade account, prepare quotes, process orders and arrange delivery.
• Legitimate interests — to operate, secure and improve our storefront, prevent fraud and communicate with you about your account (balanced against your rights).
• Legal obligation — to meet accounting, tax and other statutory record keeping requirements.
• Consent — for non-essential cookies and analytics. You can withdraw consent at any time.

Who we share data with

We share personal data only with the processors and partners needed to run our service, under appropriate contracts:

• Shopify — provides our cart, checkout and payment processing (Shopify, Inc.).
• Payment providers — process card and other payments made through checkout.
• Couriers and carriers — to deliver goods to your nominated address.
• Email providers (for example Resend / SendGrid) — to send quotes, order updates and service messages.
• Vercel — hosting and infrastructure for the website.
• Vercel analytics — performance/usage analytics, used only where you have given consent.

We do not sell your personal data. We may also disclose data where required by law or to protect our legal rights.

International transfers

Some of our processors (for example Shopify and Vercel) may process data outside the UK or EEA. Where personal data is transferred internationally, we rely on appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, so your data continues to be protected.

How long we keep data

We keep personal data only for as long as necessary for the purposes described above, including to meet our legal, accounting and tax obligations. Order and transaction records are typically retained for at least six years to satisfy UK statutory requirements; account and marketing data are retained while your account is active or until you ask us to delete it.

Your rights

Under UK data-protection law you have the right to: access your personal data; have inaccurate data rectified; request erasure; restrict processing; data portability; object to processing based on legitimate interests; and withdraw consent where we rely on it. These rights are subject to certain legal exceptions.

How to exercise your rights

To make a request, email shop@fireagent.co.uk. We will respond within the statutory time limit (normally one month). We may need to verify your identity before acting on a request.

Cookies

We use a small number of cookies and similar technologies. Strictly necessary cookies are always on; analytics cookies are used only with your consent. See our Cookie Policy for full details and how to manage your choices.

Complaints

If you have a concern about how we handle your data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.