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FireAgent

Part Number or the Week S3EP-V-VAD-HPR-R

Cookie Policy

Issued: 21 September 2026 · Last reviewed: 2 July 2026

This policy explains how FIREAGENT LTD uses cookies and similar technologies on fireagent.co.uk.

What cookies are

Cookies are small text files stored on your device when you visit a website. They let the site remember your actions and preferences and help us understand how the site is used. Similar technologies such as local storage work in the same way.

Cookies we use

Strictly necessary, always on. These are required for the site to function and include your cart/session, your cookie choices (fa_cookie_choices) and the admin session for staff. You cannot turn these off through the site.

Analytics, used only with your consent. We use Vercel Speed Insights and Vercel Analytics to measure site performance, and Google Analytics to understand how visitors use the site. These run only after you accept analytics, and you can change your mind at any time.

Advertising, used only with your consent. We use the Meta Pixel from Facebook and the Google Ads tag to measure how our adverts perform. Each sets its own cookies and sends Meta or Google the address of the page you view. They run only after you accept advertising, and they do not run on your account pages, on quote links or on our staff pages.

Google Analytics and the Google Ads tag may be loaded through Google Tag Manager, which sets no cookies of its own and loads only after you accept analytics or advertising.

Legal basis

We use strictly necessary cookies on the basis that they are essential to provide the service you request. For analytics and advertising cookies, which are not essential, we rely on your consent, in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

Managing your choices

The cookie bar lets you accept or reject all non-essential cookies in one press, or press Manage to turn analytics and advertising on or off separately. Both stay off until you turn them on. You can change your choices at any time using the “Cookie settings” link in the footer. If you turn a choice off, we remove the cookies those tools have set on our site. You can also block or delete cookies through your browser settings, though some parts of the site may not work correctly if you block strictly necessary cookies.

More information

For more about how we handle personal data, see our Privacy Policy.