Cookie Policy

This policy explains how FIREAGENT LTD uses cookies and similar technologies on fireagent.co.uk.

What cookies are

Cookies are small text files stored on your device when you visit a website. They let the site remember your actions and preferences and help us understand how the site is used. Similar technologies such as local storage work in the same way.

Cookies we use

Strictly necessary — always on. These are required for the site to function and include your cart/session, your cookie-consent preference (fa_analytics_consent) and the admin session for staff. You cannot turn these off through the site.

Analytics — used only with your consent. We use Vercel Speed Insights to measure site performance. These run only after you accept analytics, and you can change your mind at any time.

We do not currently use advertising or third-party tracking pixels.

Legal basis

We use strictly necessary cookies on the basis that they are essential to provide the service you request. For non-essential (analytics) cookies we rely on your consent, in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

Managing your choices

You can review or change your analytics choice at any time using the “Cookie settings” link in the footer, which re-opens the consent prompt. You can also block or delete cookies through your browser settings, though some parts of the site may not work correctly if you block strictly necessary cookies.

More information

For more about how we handle personal data, see our Privacy Policy.