Privacy Policy

Last updated: 05 January 2026

Who we are

FireAgent operates this website and online store (the “Services”).

At present, FireAgent operates as a standalone trading brand. A dedicated legal entity (FireAgent FZ LLC) is planned but not yet established. Until formal incorporation is completed, FireAgent acts as the data controller for the purposes of applicable data protection laws.

Contact:
Email: shop@fireagent.co.uk

By using our Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information.

Personal information we collect or process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymised or aggregated data.

Depending on how you interact with the Services and applicable law, we may collect:

• Contact details (name, company name, billing/shipping address, phone number, email address)

• Financial and payment information (processed securely by our payment providers; we do not store full card details)

• Account information (login details, preferences)

• Transaction information (items viewed, added to cart, purchased, returned, exchanged, or cancelled)

• Communications (messages you send us, including support enquiries and quote requests)

• Device and usage information (IP address, browser/device type, identifiers, pages visited, interaction data)

Sources of information

We collect personal information from:

• You directly (account creation, checkout, quote requests, contact forms, support)

• Automatic technologies (cookies and similar tools when you use the Services)

• Service providers acting on our behalf

• Third parties where lawful and relevant to the Services

Legal bases we rely on

We process personal information under the following lawful bases:

• Contract – to provide the Services, process orders, deliver goods, and provide customer support

• Legal obligation – accounting, tax, fraud prevention, and regulatory compliance

• Legitimate interests – operating a trade-focused platform, preparing and responding to quote requests, maintaining records of commercial enquiries, improving site performance, security, and preventing misuse

• Consent – marketing communications (where required; you may withdraw consent at any time)

How we use personal information

We use personal information to:

• Provide and operate the Services (process payments, fulfil orders, handle returns, manage accounts)

• Personalise and improve the Services for trade users

• Communicate with you (order updates, service messages, support responses)

• Send marketing communications where permitted and with appropriate consent

• Maintain security, prevent fraud, and protect the Services

• Comply with legal obligations and enforce our terms

Quotes and enquiries

When you request a quote through the Services, we collect and process the information you provide (such as contact details, company name, and quoted items) in order to prepare pricing, respond to your enquiry, and maintain a record of commercial requests.

Quote information is stored internally by FireAgent and may be accessed by our team for pricing, approval, support, audit, and follow-up purposes. Quotes may be retained even if you do not create an account or complete a purchase.

We do not sell your personal information.

Cookies and consent

Essential cookies are required to operate the Services. Optional analytics and marketing cookies are only used after consent is given via our cookie banner (where required by law).

You can change your cookie preferences at any time using the link provided in the cookie banner.

Service providers (processors)

We share limited personal information with trusted service providers to operate the Services, including:

• Shopify – ecommerce platform, hosting, and checkout

• Payment providers (e.g. Shopify Payments, Stripe, PayPal) – payment processing

• Email and productivity services (e.g. Microsoft 365)

• Invoicing tools – VAT and order documentation

• Courier and logistics partners – delivery and tracking

Where enabled, Shopify may provide platform-level features that use aggregated or contextual data to improve services. These features do not expose your personal information to other merchants.

How we disclose personal information

We may disclose personal information:

• To service providers performing functions on our behalf

• To partners involved in fulfilment or delivery at your direction

• Where required by law or to respond to lawful requests

• To protect the rights, safety, or integrity of FireAgent, our users, or the Services

• In connection with a business transaction (e.g. restructuring or future incorporation)

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve its platform services.

Information submitted through the Services is transmitted to Shopify and may be processed in jurisdictions outside the UK or EU. In certain cases, Shopify acts as an independent data controller for platform-level features.

Learn more about Shopify’s privacy practices and your rights at:
https://privacy.shopify.com/
https://www.shopify.com/legal/privacy

Third-party websites and links

The Services may contain links to third-party websites we do not control. We are not responsible for their privacy practices. Information you choose to share publicly (e.g. via social media) may be visible to others.

Children’s data

The Services are intended for business and trade users and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us to request deletion.

Security and retention

We implement appropriate technical and organisational measures to protect personal information. No method of transmission or storage is completely secure, and users should take care when sharing information.

Retention periods:

• Order and invoicing records: retained up to 6 years to meet accounting and tax requirements

• Quote and enquiry records: retained as long as necessary for commercial, audit, and support purposes

• Support communications: retained only as long as necessary

• Marketing data: retained until you unsubscribe or request deletion

Your rights and choices

Depending on your location, you may have rights to:

• Access your personal information

• Request correction or deletion

• Object to or restrict processing

• Request data portability

• Withdraw consent for marketing at any time

To exercise your rights, contact us at shop@fireagent.co.uk.
We may need to verify your identity before responding.

For data processed independently by Shopify, please see:
https://privacy.shopify.com/

If you are in the UK, you also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk/

International transfers

Some service providers process data outside the UK or EU. Where this occurs, appropriate safeguards are used, such as Standard Contractual Clauses or adequacy decisions.

Changes to this policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.

Contact

For questions or requests regarding this Privacy Policy:
Email: shop@fireagent.co.uk